So what’s your guess?
Would you rather have created the Star Wars movie franchise and their 6 movies . . . OR . . . sold the merchandise?
I’ll wait a minute as you think about it . . . . and the winner is . . . .
More than $32 billion worth of Star Wars merchandise has been sold since 1977, dwarfing the $4.5 billion earned by the six box office films. -The Telegraph, May 29, 2015
WOW! 7 times more money made selling the stuff or a by product of the movie!
This doesn’t include the new movie just out and all the merchandising associated with it.
Takeaways? Just a few that come to mind for the entrepreneur:
- Branding– creating your own is great. Playing off someone else’s to provide your products and services works too.
- Strategic partnerships– merchandising certainly makes sense. Connections with the actors – the story – I’m sure there’s other ideas here.
- Applications within other industries– how can you “hitch your wagon” to a rising star? Who has the hot product – concept – technology – brand – that you can help enhance with your product – service or idea?
Our firm is doing that by providing solutions to existing needs that the financial services industry has by adding simpler processes to sell our insurance based products with iPipeline and unique value added tools like BizEquity, the worlds largest business valuation company.
Happy to discuss the concept further with those interested and help change the industry.